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Hypnosis Authority Cal Banyan Provides Hypnosis Certification Training Courses, Videos, Audios, Books & More - New Video Every Week
Hypnosis Authority Cal Banyan Provides Hypnosis Certification Training Courses, Videos, Audios, Books & More - New Video Every Week
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great video! Very professional and informative!
Thanks! We really care about making a difference. I try to keep topics coming that are the kind of things I would like to have heard about earlier on in my career. Keep checking back!
Thanks Holly, I'm glad you liked it.
Thanks for the info. A wake up call for me to do some more SEO etc.
Hello Issac - You are welcome and thanks for the comment. I hope you will give Adwords a try and let us know how it goes for you.
Thank you Cal and Erika for an excellent episode, this is such an important topic, and definitely something that we don't get to cover in our initial training because there is so much to learn! This is such an important topic, but can be a little overwhelming, so I appreciate you breaking it down into simple terms, and bite-sized chunks! I'm looking forward to the next episode and really sitting down to get started on using Adwords!
Thanks Brenda. I'm glad you found it helpful. You're right there is a lot to know, and breaking it down into simpler and manageable chunks was really important. I'll look forward to hearing more on how Adwords works for you.
Hi Erika,
If someone is really budget limited, google adwords express is an affordable option. It advertises in 40 square miles and will search every keyword that has anything to do with hypnosis. That way you don't have to pay for keywords.
Penny
Thanks for your input Penny, I'm glad you're having success with AdWords Express.
AdWords Express can be an affordable and easy option for many advertisers because it's somewhat automated by Google, but as you mention Google selects the keywords for you - you do not get the option of modifying which keywords you want to advertise for. Some advertisers may not want to advertise for any word related to hypnosis, for example. For that reason many advertisers stopped using AdWords Express because they felt Google wasn't doing a good job of selecting the appropriate keywords. I stopped using AdWords Express because I wanted to customize when my ads are displayed, for what keywords, and I wanted to customize the location and landing page options as well.
It may work well in your area, and if you're having success (meaning you're getting new clients) then that's great. It's a good option for some people to start with.
For a comparison of AdWords and AdWords Express Google created this overview : http://www.google.com/ads/compare-adwords.html.