Hello there, good series, as usual. I think at least one of the keys should focus more on the Income part, since that is kind of important even for a low-budget approach. I get the sense that sometimes when people start a business using a low-budget approach, they feel that this means that they are offering low-value services, and thus charge too little (or nothing!), which prevents them from investing in growing the business further. A scarcity-based mindset (which isn't necessarily the same as being budget-conscious and cutting expenses) causes people to think they should charge as little as possible.
Great information about starting a hypnotherapy business...when i first started i wished i had this info. Most training companies show you and teach you hypnosis but as for creating a business its they usually lack this skill. I think it is important to view your business as a marketing company first and hypnotherapist second...this way you concetrate on building your business.
Thanks for taking the time to comment. I really appreciate that. And marketing is SO important. Simple formula for success really...First, get the phones to ring, 2nd turn the calls into clients, 3rd, create rapport and positive expectation and hope, 4th help them fix themselves via great techniques and training, 5th get a testimonial and a referral. Ta daaaa! you're successful!!!
Turnips Are Delicious! says
Hello there, good series, as usual. I think at least one of the keys should focus more on the Income part, since that is kind of important even for a low-budget approach. I get the sense that sometimes when people start a business using a low-budget approach, they feel that this means that they are offering low-value services, and thus charge too little (or nothing!), which prevents them from investing in growing the business further. A scarcity-based mindset (which isn't necessarily the same as being budget-conscious and cutting expenses) causes people to think they should charge as little as possible.
Keep up the great work!
Terry Doherty says
Great information about starting a hypnotherapy business...when i first started i wished i had this info. Most training companies show you and teach you hypnosis but as for creating a business its they usually lack this skill. I think it is important to view your business as a marketing company first and hypnotherapist second...this way you concetrate on building your business.
Cal Banyan, MA, BCH, CI, FNGH says
Hi Terry,
Thanks for the comment. You are so right. As a general rule, even great hypnotherapists/hypnotists can fail if they don't have good business training.
Thanks for viewing our program!
Cal
Celeste Hackett says
Thanks for taking the time to comment. I really appreciate that. And marketing is SO important. Simple formula for success really...First, get the phones to ring, 2nd turn the calls into clients, 3rd, create rapport and positive expectation and hope, 4th help them fix themselves via great techniques and training, 5th get a testimonial and a referral. Ta daaaa! you're successful!!!
Celeste